SAHAJ VYAS

COPYWRITER / IDEA PERSON

A pair of blue jeans opening as campaign ideas emerge

IDEASON THE FLY.

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TL;DWR — TOO LONG; DON’T WANT TO READ

PROBLEM

INSIGHT

IDEA

THE CAMPAIGN

ABOUT

I THINK FOR
A LIVING.

I’m Sahaj Vyas, a copywriter who likes ideas that can be understood in a second—and explored for much longer.

This portfolio is a collection of advertising concepts, cultural observations and strategically silly thoughts.

MORE ON BEHANCE ↗ VIEW RESUME ↗

Sahaj Vyas laughing in a hand-painted black shirt — Reclaiming the em dash from AI, one sentence at a time.

CREATIVE ON GRASS

THEY SAID
TOUCH GRASS.
SO I DID.

Sahaj sitting on a sunny lawn — LOOK: 7/10FEEL: 8.5/10VERDICT: SIT

Sahaj sitting cross-legged in a wide open field — LOOK: 9/10FEEL: 8/10VERDICT: SIT

Sahaj carefully checking a patch of grass — LOOK: 8.5/10FEEL: 7.5/10VERDICT: PENDING
PROFESSIONAL IS CHECKING.

A yellow flower-covered field viewed while sitting — LOOK: 10/10FEEL: 6/10VERDICT: SIT

Sahaj relaxing barefoot in grass beneath trees — LOOK: 8/10FEEL: 9/10VERDICT: SIT

Sahaj sitting on grass beside a street — LOOK: 6.5/10FEEL: 6/10VERDICT: DON’T SIT

Books and sunglasses resting on a garden lawn — LOOK: 8.5/10FEEL: 8/10VERDICT: SIT